With over eight years of experience in Marketing, Sales Management, Media, and Events Planning, Aseel’s career has always centered around connection, communication, and impact.
Over time, this professional journey led her to explore a deeper passion: human development,
mental well-being, and the soft skills that truly empower people to thrive.
Aseel believes that true growth starts from within , by shifting thoughts, beliefs, and mindset, and aligning that inner work with outer action.
For her, personal and professional growth are deeply connected, and one cannot flourish without the other.
After years of continuous learning, Aseel became a Certified Coach and Corporate Trainer, combining her business expertise with her purpose.
She has led transformative training programs across various sectors in both the Kingdom of Saudi Arabia and Jordan, offering her services both online and face-to-face.
Her work focuses on developing a wide range of soft skills essential for both professional excellence and personal development.
Her training programs cover a holistic set of topics under the soft skills umbrella, including, but not limited to: emotional intelligence, communication skills (verbal, non-verbal, and written), public speaking, body language and presentation skills, leadership, teamwork, adaptability, problem-solving, critical thinking, creativity, decision-making, conflict resolution, negotiation, time and stress management, resilience, self-awareness, and a growth mindset.
She also integrates elements of sales, customer service, coaching and mentoring, NLP, mental health, and well-being — ensuring a well-rounded and impactful learning experience tailored to both workplace needs and personal life enhancement.
In addition to the topics listed above, she delivers any subject that falls under the broad umbrella of soft skills.
Anything related to empowerment and development — whether personal, professional, or interpersonal — is her true passion.
Through Empoweria, she has built more than a business , she’s created a purpose-driven platform offering a unique blend of branding, digital strategy, training, and coaching, all with one goal: to empower individuals and organizations to grow with authenticity and impact.
Her approach is human, holistic, and results-oriented.
She’s passionate about helping people evolve from the inside out / so they can lead with purpose, work with balance, and live with clarity.
